This Months Media Sector Focus:
Games – All media sectors are talking about ‘gamification’ and casual gaming is exploding bringing in new audiences. Is the future of media gaming?
The Spoke Club
600 King St. West, Toronto, ON M5V 1M3
Registration and networking
Introduction – Host – Gavin McGarry, President, Jumpwire Media
DEMO: Engine 001
Description: 001 Game Creator is a software platform that allows anyone to create video games without any coding. You could make the the next Angry Birds using this platform. Created by Mike Weir the platform was originally developed as a custom engine for personal gaming project. It has evolved to a game creator platform, exploding with an online presence of over 200+ downloads a day and thousands of users world wide.
Speaker: Tony Tie, Marketing & Business Development, Engine 001
INTERVIEW with GetSetGames
Description: Everyone wants to know what is it like to create a successful casual game but we really want to know what it’s like to work with Apple. Rob Segal from Get Set Games discusses how they created Mega Jump that has over 15 million players and is considered one of the best casual endless games in the App Store.
He will discuss:
- Numbers behind their games – number of downloads, daily plays, daily active users, etc.
- Marketing/promotion/ advertising of games: how to get noticed in the crowded iPhone/Android market
-Analytics, tracking user actions understanding how they are playing your game
-Working with Apple as a partner
Speakers: Rob Segal, Director/Co-Founder, Get Set Games
EXCLUSIVE – Public Demo:
Description: CEO and Co-Founder of Creative D, Richard Kanee, will be providing a sneak preview of Drop Deck, a new platform that blends content distribution with social games through digital trading cards. He will provide the first public demo of the platform as well as an overview of how media companies can use Drop Deck to drive digital revenue and broader marketing objectives.
Speaker: Richard Kanee, CEO and Co-Founder, Creative D
9:00pm until late
Rob Segal – @robertfsegal
Get Set Games
Rob has been developing software for almost 10 years working in the interactive/gaming application space with Cryptologic and the now defunct 3DNA eventually connecting with several friends to form Get Set Games in July 2009. In 2005, Rob co-founded and helps organize the annual Toronto Independent Game Development Jam (TO Jam -http://www.tojam.ca) and has been a key organizer in the event every year since.
Tony Tie – @tonytie
Marketing & Business Development
Before joining 001, Tony has worked in the marketing and advertising industry for several years. From large TV ad campaigns to SMB marketing pushes, Tony has worked with a wide range of clients to help grow their business. Tony recently joined 001 when developing his own game. He had met the team and instantly fell in love with the platform. He had joined 001 to lead all business development and marketing initiatives. With his love of technology, gaming, and marketing, Tony’s enthusiasm has made him the face of 001 to the business community.
Richard Kanee – @RichardKanee
CEO & Founder
Richard Kanee is CEO and founder of Creative D, a Toronto-based entertainment software company whose products blend content, social media and games. His a 15-year veteran of digital media, including more than 10 years in strategy, product and business development roles at Canadian broadcasters CHUM and CTV.
Richard counts many Canadian and North American innovations in his accomplishments, including: first interactive television applications in Canada, the first broadcaster mobile video offering, the first cross-carrier ringtone store in North America, the first premium SMS program in North America, and the first licensed interactive music video channel in North America. He has also worked with brands and agencies to develop integrated marketing campaigns, microsites and advergames, including winning the Promax Gold award for an integrated mobile campaign executed with MuchMusic and McDonalds.
He also has significant experience in multi-platform content distribution, including structuring licensing deals with all four major labels as well as studios including Disney, Warner and Universal. He has also struck distribution agreements with Apple and with Canadian mobile operators Bell Mobility and Telus Mobility.
Richard hold a film degree from York University and was a resident at the Canadian Film Centre’s New Media program. He is a frequent speaker and instructor on the integration of digital and traditional media and emerging business models.
Gavin McGarry -@gavinmcgarry
Before founding Jumpwire Media in 2009 Gavin worked for online video start up Joost and was the Head of Cross Platform Business Development at global television production company Endemol.
Gavin has been working in media space for over 20 years. His past experience includes positions at major television networks as well as owning and operating a television production company and a boutique advertising agency. His company created some of the first crossmedia TV content and worked with major networks including NBC, Discovery, CTV, and Global Television. The full service ad agency serviced two national clients and explored integrating brands into television and online properties. In 2004 he moved from his native Canada to the UK to better understand the rapidly emerging mobile phone space. Through his position at Endemol he worked closely with the UK’s largest mobile operator O2 and helped develop leading edge content for multiple platform release. In 2007 he moved into the web video arena based out of the Joost’s New York office. He has spent time in Japan, Africa, Europe and China exploring and understanding the global digital media content market place. He is invited to speak at media industry conferences on a regular basis including: MIPCOM, International Institute of Communications, Harvard Business Club of New York, Ryerson University, NAPTE, Xmedia Lab, etc.